Showing posts with label art marketing. Show all posts
Showing posts with label art marketing. Show all posts

Thursday, February 28, 2019

How I Prepared for the Holiday Pop Up Shop for Art and More

Hand-painted silk scarves on display
     Preparing for our Holiday Pop-up Shop was simpler than preparing for my own in-home studio open houses had been (index of those posts here), but it still required advance work and lots of lists. As I mentioned in my previous post, my neighbor initiated the pop-up shop and hosted it in her home this past November. We talked several times on the phone and in person a couple of months ahead and did some of the planning together, but she did the heavy lifting of clearing space in her spacious living/dining room and the attached office/studio, setting up tables for our displays, and purchasing nice cheeses, crackers, and fruit.
The paintings on the mantel

     My display space in her office/studio was well-lit and pleasant--as were the areas for her own art and the wares of other sellers participating in the larger living area. I brought my own tablecloth as a softer background for my hand-painted silk scarves and some smaller acrylic landscapes. There was room on a mantel behind me for a few larger paintings. So, how did I prepare for this event?


Smaller paintings on the display table
INVITATIONS:
Some of the supplies for the Pop-up Shop
     For my solo open studio receptions in the past, I had special invitation postcards printed and mailed them about 3 1/2 weeks before the event (one example; another example). For the Pop-up Shop, our host had requested us to limit our invitations to about 20 apiece so that her home was not overwhelmed--also so that she could post a general invitation at our neighborhood bulletin board and put up signs inviting passers-by to stop in. So, I purchased standard invitations to send, making sure that the information I wrote inside was complete and likely to attract interest in attending our event. The invitations were designed to arrive about 2 weeks before the event (Given the timing, I didn't want to go earlier and compete with Halloween for any one's attention).

     
OTHER PREPARATION DETAILS:
Close up of a painting's price tag
     Rather than plain price tags, I found pretty gift tags with room for the titles and sizes of paintings or the specifics of each scarf. It's surprising how much time it takes to do something as simple as to write out and attach price tags. The scarves were all freshly pressed, and the paintings wiped clean of any dust. I also had enough small bills to make change for cash customers and my receipt book ready. Small peach-colored gift bags with bright white tissue paper would hold purchased scarves and a roll of brown paper would wrap paintings to go home with customers. I used a pottery business card holder (visible in the photo of paintings on the table) and had flyers about my journey into making art ready to offer. 

     
SET-UP:
     Beginning set-up about an hour before our opening gave me plenty of time to take a few photos of my display and to meet the other sellers, who were each delightful and creative. Although I ended up wishing I had started a few of the prep tasks a day or two earlier (which seems to be typical for me :), my lists and the advance work I did paid off and all went smoothly. 

Question of the day: Are you typically well-prepared for things ahead of time, or are you a last-minute person? Or, like me, a bit of both that somehow works out?

Friday, November 30, 2012

Second Show of Paintings at Paddiwhack Gallery

     I am thrilled to have a second opportunity to show paintings in the featured "nook" at the front of the wonderful Paddiwhack Shop in Gainesville, Florida. It is an honor and privilege to have works hung together in this premier location in the store. It has been about a year and a half since I last exhibited there. This group of pieces (plus one called "Sanderling in the Surf", which is featured elsewhere in the shop) shared the coveted pre-holiday time period with Paddiwhack's unique selection of holiday-themed items. Of course, all the other delightful treasures Paddiwhack is known for are also available in their wonderful, large space. As always, you can click on a photo to enlarge it.


     All the pieces in this exhibit are new to Paddiwhack. Given my slow painting pace and the various life events that occurred and kept me from painting at times in recent months, it was a challenge to produce and mount the 12 works shown at the shop. Since I have at some time posted about the Coastal North Florida explorations that led to the subjects for these works and about the painting process for each piece, I won't discuss that today. 

     One goal for this exhibit was to present a greater variety of sizes and prices than I had in the previous exhibit. The little pair of 5" x 7" marsh paintings seen on the chest near my artist's statement and business cards are the smallest, while the largest are two 18" x 24" paintings above that chest on the left. One shows a winter day at Big Talbot Island Park here in North Florida, where waves are gradually undermining a bluff causing trees, one by one over time, to fall into the water. The other represents a view of the St. Johns River by the National Historic Site at Kingsley Plantation. Whoops, there is one other in that size which the shop had kept from my previous exhibit--a view of the Atlantic Ocean at Jacksonville Beach, looking over the dunes and a foot bridge--seen on a side wall. 

     Thank you all for your good wishes as I recover from total hip replacement surgery. I am amazed and deeply grateful for the miracle of a new joint, for freedom from long-standing, constant pain, and for the wonder of growing strength and mobility the surgery and excellent physical therapy are making possible. I feel like a new woman!


Question of the day: Are you considering small, locally owned businesses like Paddiwhack and goods made in the USA in your holiday gift shopping?